Nowadays, social production activities are gradually breaking free from the limitations of natural conditions, and both hot stamping materials and techniques are deeply imprinted with the brand of technology, reflecting the unique value of technological beauty. 

The beauty of hot stamping is first reflected in the gold foil material. The scientific name of hot stamping gold foil is electroplated aluminum, with a thickness of only 12 μ m to 16 μ m. The thin gold foil is actually composed of five layers of materials: PE film, release agent, coloring agent, adhesive, and bonding agent. It is the intermediate layer coloring agent that gives electroplated aluminum a metallic texture. The coloring agent is usually copper or aluminum, and the visual appearance is similar to gold or silver. The high-tech contained in new materials provides a beautiful experience for printing and processing. 

The beauty of hot stamping is also reflected in the craftsmanship. By using a hot stamping machine at a certain temperature and pressure, the gold foil is attached to the surface of the substrate according to the pattern and text of the hot stamping plate. Good craftsmanship requires a delicate combination of various factors such as gold foil material, temperature, pressure, and time. Only by skillfully applying materials and hot stamping techniques can one achieve a "effortless" aesthetic level of craftsmanship.

 The beauty of hot stamping is also reflected in people's continuous pursuit of new techniques. Stereoscopic hot stamping can create a relief like texture in hot stamping graphics and text. The hot pressing technology produces a dense texture in gold foil, presenting visual effects such as radiating, rotating, or wavy light patterns, fully unleashing the charm of the gold foil material. New technologies embody the new concept of green decoration, while hot stamping technology reflects human wisdom and the new pursuit of a better life behind it.